The coffee is the hook, its the other stuff you get Jason Voorhees Ice Cube and Chris Tucker Friday the 13th shirt that makes money. Both are equal in value to attract customers but the food is the money maker or the drinks with the coffee. All must be good to make it work. And do not put little flowers on tables or sugar salt and pepper shakers or bottles of condiments. If the customer asks for it take it to them or as some places just have a tray of them for customers to take to their table if they need it. Everything already on the table is so 70 years ago.